University will leverage ticketing, marketing and CRM solutions to enhance fan relationships
Sept. 10, 2013
IRVINE, Calif. and CHICAGO (Sept. 10, 2013) – Paciolan, a leading provider of ticketing, marketing, fundraising and sales automation solutions in college athletics, today announced that the company has entered into a partnership with DePaul University. DePaul will leverage Paciolan’s online ticketing and marketing solutions, as well as the company’s Customer Relationship Management (CRM) technology for the university’s 15 intercollegiate team sports.
”First and foremost, our goal is to provide DePaul fans the best possible technology and deliver an ideal fan experience,” said Jean Lenti Ponsetto, Athletics Director at DePaul University. “We are excited to partner with Paciolan, the industry leader in college athletics, to help achieve this vision.”
Paciolan’s online ticketing system will provide DePaul with a completely branded and hosted online box office at DePaulBlueDemons.com that enables the university to manage its individual brand and efficiently sell tickets. By leveraging the system, DePaul will provide their fans with online services and user-friendly account management, as well as ticketing features including electronic ticket transfers, the ability for fans to pick their own seat via an interactive seat map, and print their tickets from the comfort of their homes.
DePaul will leverage Paciolan’s Customer Relationship Management (CRM) solution which provides a 360 degree view of each customer’s interaction with the university, including ticketing and purchase history, to enhance ticket sales at each venue and maximize relationships with each individual fan. With a holistic view of each customer, DePaul will have the capability personalize the sales process and track activity within the system from real-time data that enables the university to deliver world-class, personalized service.
“We are delighted with the ability to leverage Paciolan’s CRM system to enhance customer services each time we communicate with DePaul season ticket holders, fans and students,” said Peter Tombasco, Associate AD of External Affairs, DePaul University. “The opportunity to personalize conversations and services will help us to build lifelong relationships with our passionate fans.”
Additionally, DePaul will implement Paciolan’s PACmail email marketing solution to expand its communication to Blue Demons fans and broaden the marketing reach of the university via their DMail newsletter. DePaul will utilize the newsletter to tailor segmented messages to fans and increase customer awareness of ticket sales and packages, upcoming events and promotions.
“Offering new features like online account management, pick your own seat technology, and PACMail helps to enhance the ticket buying process,” said Jay Finnerty, Director of Ticket Sales and Operations at DePaul University. “Paciolan’s ticketing and marketing technology provides us with powerful tools to better communicate and conveniently interact with our fans online.
“We are thrilled to partner with DePaul University to provide them with the technology to enhance their fan relationships and deliver superb customer service,” said Dave Butler, chief executive officer of Paciolan. “Paciolan remains dedicated to delivering industry-leading and fan-friendly technology to college athletics institutions.”
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations that sell over 120 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.