Director of Marketing & Licensing
A former DePaul student-athlete in both women's basketball and softball, Karen Loiacono is beginning her 12th year as the Director of Marketing and Licensing and her 27th as a member of the Blue Demon athletics department.
In her current position, Loiacono oversees the development and implementation of marketing plans for all of the intercollegiate sports that DePaul offers and coordinates game management activities and fan entertainment for all home competitions in those sports. She manages the ongoing development of the DePaul athletic website, directs the trademark licensing program for the University and is leading the effort to expand the availability of DePaul merchandise in the Chicago retail market.
Prior to joining the marketing department, Loiacono spent 15 years as a member of the Athletics Development staff where she was the Director of the Champions Club and Assistant Director for the Athletics Department. In that area she spearheaded the drive to raise funds that gave the Blue Demon athletics programs the ability to become one of the premier programs in the country both academically and athletically.
In addition to cultivating individuals and corporations in the campaign for campus life, she was also involved in events for the Champions Club and DePaul's Varsity Sports. She implemented expansion of the Champion's Club board of directors to include fund raising committees for each of DePaul's sports.
Loiacono set fundraising records for the highest annual athletics fund drives that included increasing contributions for varsity sports by 300-percent from 1997-2002. She also directed the annual DePaul Golf Marathon and made them the most successful fundraisers in University history for three years.
Besides her development work, Loiacono also served on a variety of University Student Life committees and served as an instructor in DePaul's Discover Chicago Program for first-year students.
She directed the 1996 NCAA Women's Basketball Mideast Regional held at the Rosemont Horizon as tournament manager and also managed regional sites as a representative for the NCAA Women's Basketball Championship Committee. Loiacono served a two-year term as a member of the BIG EAST Tennis Championships Committee.
As a collegian, Loiacono was a four-year member of both the women's basketball and softball teams.
A 1980 graduate of DePaul with a bachelor's degree in accounting, Loiacono received her M.B.A. in 1996 in marketing management from DePaul's Kellstadt Graduate School of Business.
Loiacono attended Sacred Heart of Mary High School in suburban Rolling Meadows, lettering in four sports and was inducted as a charter member of the Saint Viator/Sacred Heart of Mary Athletics Hall of Fame.