University will leverage ticketing, marketing and CRM solutions to enhance fan relationships
Peter Tombasco is commencing his 12th year as DePaul's associate athletics director for external affairs. He is responsible for several operations, including the development and cultivation of DePaul's athletics corporate sponsors. As manager of the corporate sponsorship program, Tombasco acquires corporate partners and assures that all contractual obligations are fulfilled. He is accountable for creating the strategies to enhance the athletic department's overall corporate sponsorship initiatives.
Additionally, Tombasco provides oversight to the marketing & licensing department, directs ticket sales and operations, and supervises the athletics facilities staff. He is responsible for the broadcast talent, the executive producer for all Blue Demon radio/internet games and manages the relationship with WSCR 670 The Score. Furthermore, he provides oversight and managerial guidance to the men's tennis program.
Prior to joining DePaul in 2002, Tombasco worked for an east coast-based sports marketing firm and served as DePaul's general manager for two years. In addition, he has extensive corporate experience having spent 14 years with Honeywell International. During his time with Honeywell, Tombasco held several key positions in sales, marketing, and management. He was honored three times with membership to Honeywell's exclusive Ambassador Club, which recognizes elite individuals for their exceptional business accomplishments. Futhermore, Tombasco earned Sales Manager of the Year for his excellence in training and development of Honeywell sales associates.
A 1986 graduate of DePaul's School of Commerce, Tombasco earned his degree in marketing with a minor in communications. He began his career in 1984 when he volunteered his time with the DePaul athletics department. He is recognized as DePaul's first athletics department marketing intern. In this capacity, he is credited with obtaining DePaul's initial major corporate sponsorships and all associated funding for DePaul's inaugural women's basketball holiday tournament.
Along with these accomplishments, he retired with honors from the Navy Reserves after a distinguished 28-year career where he served as a Senior Logistics Officer and earned the rank of Commander. Tombasco recently concluded his 17th year as a certified Illinois High School Association (IHSA) football official and is a member of the Northern Officials Association (NOA) and National Association of Sports Officials (NASO).
Tombasco, a native of Corning, N.Y., and his wife Patty, a registered Illinois dental hygienist, reside in Grayslake, Ill. They have a son, Dan, who is a DePaul alumnus and presently attending the University of Wisconsin Law School.